Search results for "resistant propensity."
showing 1 items of 1 documents
Résistance du consommateur : vers une clarification des concepts.
2010
The purpose of this paper is to clarify what is consumer resistance, following a microindividual approach. For this, it uses the linguistic to extract from a set of definitions specific to every disciplinary field the elements of sense that must be the ingredients of a definition relevant to the field of experimental research in consumer behaviour.