Search results for "resistant propensity."

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Résistance du consommateur : vers une clarification des concepts.

2010

The purpose of this paper is to clarify what is consumer resistance, following a microindividual approach. For this, it uses the linguistic to extract from a set of definitions specific to every disciplinary field the elements of sense that must be the ingredients of a definition relevant to the field of experimental research in consumer behaviour.

resistant propensity.manifestations de résistancerésistance du consommateurConsumer resistanceresistant manifestationsresistant propensity.résistance du consommateurmanifestations de résistancepropension à la résistanceConsumer resistance[SHS.GESTION]Humanities and Social Sciences/Business administrationpropension à la résistance[SHS.GESTION] Humanities and Social Sciences/Business administrationresistant manifestations[ SHS.GESTION ] Humanities and Social Sciences/Business administration
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